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Urban Remedy Story

Urban Remedy Story

About Us

Urban Remedy was founded by Licensed Acupuncturist, herbalist and certified Chinese nutritionist Neka Pasquale, with the idea that a healthy diet equals vibrant health. Neka grew up with Jewish and Italian grandmothers, who shared a love of everything food related. She credits both women with her present-day passion for cooking.

Fascinated by the taste, temperatures and flavors of foods, Neka began teaching her patients how to incorporate specific nutritional principles into their daily food intake to help treat their individual ailments with amazing results. Her passion for cooking also led her to create 3-5 day juice, and raw food retreats where people could come to de-stress, relax, lose weight and reset body, mind and spirit. Neka proved to all her guests that food that is good for them can actually taste amazing. Then, the word spread. More and more people started asking for her juices and Neka’s kitchen industry blossomed into a full-fledged business, catching the attention of a powerhouse investment company, Science, Inc.

In 2012, supermodel Cindy Crawford was introduced to Urban Remedy juices by a friend. She was so taken with the juices—and with Neka’s authenticity, passion and deep knowledge—that she signed on as a partner and brand ambassador. Inspired by her own belief that knowledge is the key to self-empowerment, Cindy is using her platform to educate her audience about Urban Remedy so they too can access a trusted health resource and enjoy well-balanced food that tastes great. Neka and Cindy are passionate about sharing their combined insight on health and wellness with the world.



Urban Remedy Story

Our Philosophy

Urban Remedy was created with a simple philosophy: food is medicine. We incorporate this into all of our 100% organic juice cleanses, shakes, and snacks.

Urban Remedy uses only 100% organic ingredients, sourced directly from farms.

After juicing for over a decade, Neka Pasquale witnessed dramatic changes in patients after 3-5 days—a transformative experience that underscored her understanding of the healing benefits of live, raw foods. Neka began experimenting and creating live, raw foods, salad dressings and wholesome juices as the genesis of Urban Remedy. Born by popular demand, Urban Remedy morphed into a focused juice business as her clients reported they didn’t have time to wash and juice produce then clean up afterwards, multiple times a day. Now, with Urban Remedy, fresh juice is as easy as opening the fridge.



Urban Remedy Story

Our Products

Urban Remedy offers only 100% organic foods and drinks. Let your tastebuds celebrate in our gluten-free, raw, and vegan selections.

We combine the best superfoods in perfectly crafted recipes to ensure the best nutrients for your body. With unique ingredients like E3 live, dandelion greens, and burdock root, our juices flood your body with vital nutrients not found in other juice cleanses.

Urban Remedy does not add sugar or excess fruit juices to mask the beautiful bouquet of our natural juices. Once our juice is in it's final packaging, we use High Pressure Processing (HPP) to preserve maximum nutrition and high quality freshness. A high level of cool pressure is applied to inactivate any pathogens, preserving all the natural vitamins, enzymes, and nutrients. We take care to keep juices low on the glycemic index. We incorporate the stevia leaf (popular in ancient Chinese medicine) to lightly sweeten our delicious lemonades.