Urban Remedy is a line of raw, ready-to-eat snacks, meals, cold-pressed juices and energy boosting tinctures. Every product we make blends cutting-edge nutrition with Traditional Chinese Medicine to offer you deeply healing elixirs and edibles that taste as delicious as they are effective.
Urban Remedy was founded by licensed acupuncturist, herbalist,and certified Chinese nutritionist Neka Pasquale, with the idea that a healthy diet equals vibrant health. Neka grew up with Jewish and Italian grandmothers, who shared a love of everything food related. She credits both women with her present-day passion for cooking.
In 2012, supermodel Cindy Crawford was introduced to Urban Remedy juices by a friend. She was so taken with the juices—and with Neka’s authenticity, passion, and deep knowledge— that she signed on as a partner and brand ambassador. Inspired by her own belief that knowledge is the key to self-empowerment, Cindy is using her platform to educate her audience about Urban Remedy so they too can access a trusted health resource and enjoy well-balanced food that tastes great. Neka and Cindy are passionate about sharing their combined insight on health and wellness with the world.