It's better for you.
Organic food is as nature intended it. That means it's untainted by chemicals or growth hormones. It's not artificially ripened or genetically engineered.

It's nutritionally superior.
Recent research shows organic food is far higher in vitamin, mineral and nutrient content. These foods are especially higher in antioxidants like vitamin C, polyphenols, and betacarotine. Organic foods have higher levels (up to six times) of salicylic acid. Salicylic acid is produced naturally in plants as a protective compound against stress and disease. Salicylic acid acts as an anti-inflammatory and may help combat hardening of the arteries. Also, chemical residues are either absent or found in very low levels in organic food, while treated foods test high in these foreign substances.

It's safer for people.
The average child has approximately six times more internal levels of harmful pesticides than those children who eat primarily organic foods. Food choices made in the family and community in the present determine our children's health - not only now but into the future. Read more from a study conducted by the University of Washington's School of Public Health and Community Medicine here.

It's safer for the planet.
And when it comes to farming, organic methods protect the environment by building soil's organic matter and by mimicking natural systems rather than relying on synthetic fertilizers and pesticides. It uses less energy and oil. It also protects water resources by refusing chemicals that can contaminate the water supply. Compared to soils on conventional farms, organically farmed soils have been shown to have:

• Less nitrogen leeching
• Better nutrient holding ability
• More efficient biological nutrient cycling
• Less runoff and erosion

And, quite simply, it tastes better.
When you eat food straight from the ground, with no artificial additives or chemicals or genetically modified pesticides, guess what? It tastes great. Sweet, strong flavors come through in their natural perfection. Try an organic tomato off the vine, and compare it to a mealy supermarket fruit that's been supersized by science. There is simply no comparison.